A Typical Music Video

There are many different conventions that typical of a rock genre music video. A typical music video in this genre can go a few a of many ways.

Performance Based

Concert:

In some classic music videos they show just a recorded live performance in which the band will be running around playing their hearts out to the crowd and one another. This can be shown through a live performance at a concert, so nothing that is being recorded is staged for the music video specifically.

Examples: System of a Down’s “Chop Suey”, AC/DC’s “Thunderstruck”

Set: 

This is where the music video mainly focuses on the band performing, but the performance is staged specifically for the music video. One typical location of this type of music video is a clean warehouse or some type of large open space, so all the focus can be on the band. This type of music video included various close-up of the members and the instruments to get every "angle" of the performance.

Examples:Green Day’s “American Idiot”

Both these types of music videos work extremely well when you want to showcase a new band and expand on their brand and personality. The band has to be extremely engaging in order to keep the audience captivated.

Narrative:

One type of route a rock video can go is that of the narrative where is a storyline is created in order to develop a specific tone and mood or convey the idea of the song. The audience will easily be able to link the song to the story. This type of music video can also be mixed with performance-based videos and showcase the band as well as develop the meaning of the song visually.

Examples: Aha’s “Take On Me”, Aerosmith’s “Janie’s Got A Gun”

Concept Based

tend to have no storyline, they are generally a random concept and sometimes tends to not tie in with the band or theme of the song at all. The concept is supposed to keep the audience entertained.

Examples: OK GO's "Here It Goes Again".

Other conventions of a typical music video includes sound mixing, mise-en-scene elements such as costume and makeup, as well as props.

https://prezi.com/3jfppmygldfc/generic-conventions-of-rock-music-videos/

https://thewildebrodie.blogspot.com/2014/04/codes-and-conventions-of-classic-rock.html

https://emmamusicvideo.blogspot.com/2010/07/narrative-performance-based-and-concept.html

Stay Tuned.

Mari

Genre

After talking to the band we are going to be promoting, Electric Gypsies, they gave us a better understanding of the type of music they produce. The music genre they fall under is classic rock.  This falls under the parent genre of rock which originated as "rock and roll" in the United States in the early 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and in the United States. Classic rock grew out of a radio format that used to be called AOR -- Album Oriented Rock. Classic rock describes entire albums, whereas the oldies genre encompasses primarily pop singles that were commercially successful. Classic rock developed in the 1960s and is a genre of music that combines a particular guitar-driven rock sound with a particular era of time. The classic rock era began with bands like The Beatles and Rolling Stones, diversifying into bands like Led Zeppelin and The Doors. Classic rock is heavily influenced by region, and in ways that are unexpected. The traditional classic rock genre usually ends in the 1960s. Some of the top major bands of this genre are Led Zepplin, Rolling Stones, The Who, Pink Floyd, and Janis Joplin. 

Led Zepplin

The Rolling Stones

Since our band is a cover band they aren't necessarily restricted into staying in this specific genre, but they do want to stay under the broader genre of rock. The music they like to perform adheres to the typical characteristics of the classic rock or rock and roll genre.

Resouces: 
https://www.stereogum.com/1690881/what-is-classic-rock/news/
https://www.classicrockersnetwork.com/forum/topics/the-definition-of-classic-rock
https://www.thoughtco.com/classic-rock-101-747979

Stay Tuned.
Mari

Meet Electric Gypsies

Drum roll, please... Introducing the band we are going to be presenting to Cambridge and the rest of the world... Electric Gypsies! I am so excited to be working with this extremely talented group of four. They are a cover band which mainly focuses on the rock genre of music. Right now they are an instrumental band meaning they have no lead vocalist. The members include Joaquin and Alexis, playing guitars, Caio, covering the bass, and Igor, playing the drums. We met them during the school talent show because P.R.I.D.E, a club Sabrina and I are both officers of, host and presents the annual talent show. We were extremely lucky to have met these cool, talented group. I am so excited!

A New Beginning!

Hey there! It's Mari again. If you didn't remember I am a student at Cypress Bay Highschool, but this year I am finally a senior. How time flies! I am back with a new project, but this time for AICE Media A level. My friend/peer Sabrina Veit and I will be working a promotional music package which includes a music video, a digipack, and a website for a brand new band that I will mention later. I am so excited to get to work and make this the best project I can produce. We already found our band and I love the way they play. Well... hope you guys are as excited as I am!

Stay Tuned (again).
Mari