Slight Problem

There's a bit of a bump in the road. So for spring break, I am not going to be in the country. Instead, I am going to be on a cruise in Europe which means that I will not have access to wifi. Because of this, I will have very little access to work on the project, but I will try my best to do what I can. Ah!! Hopefully, everything works out.

Stay Tuned.
Mari

Our Photoshoot with the Band

Recently, Sabrina, the band, and I scheduled a little photoshoot for the project and also used this as opportunity to get to know them a little better and showcase their personalities. We wanted to capture images for the website and digipack, as well as some candid film for the music video. We filmed and recorded throughout Pembroke Gardens Mall. The band even performed for people on the street and actually made a small profit, ten dollars to be exact. We had so much fun! Sabrina and I both used our Canons to take the shots.

Below are a few of the pictures we took of the band, obviously we haven't edited them yet but it's a good start.

Stay Tuned.

Mari

Scouting for the video

Sabrina and I have thought of various places to film the music video. We want to produce a fun more authentic video showcasing the artists rather than making something extremely extravagant. We feel this will go great with the band because they are very down to earth and simple when it comes to presenting themselves. The locations below are very appealing without overtaking or overshadowing the band.

Here are some locations we are thinking of

1. A park (Markham Park)





2. Pembroke Lakes Mall




3. Wynwood Walls





5. A warehouse or garage




Image is from the music video "Can't Stop" by Red Hot Chili Peppers

Stay Tuned.
Mari

Inspiration

For our music video, we have various different areas we feel would work. We wanted to create a chill environment where the band could hang out as well as provide a separate location where the band could perform. We thought of a couple of ideas that might work for having a photoshoot as well as record a music video.

We took inspiration from various places one of them being a previous project I had worked on in AICE Media Studies AS level. The project was to create a music video for a song chosen by our teacher. My group and I created a music video for the song "Badfish" by Sublime.

Here it is below.

For the music video, we made it really simple and focused it more on the artists and their friends. We want to do the same with our music video for the band, having them interact with each other and show off their personalities. I loved how we used car lights and fireworks to create a cool lighting scheme. Sabrina and I are thinking of maybe shooting the music video in Markham Park like I did with this music video, but we aren't sure yet. Anyway, I'll back to you when we figure out some options for filming.

Stay Tuned.

Mari

Style

It is important to have the correct style or image for the band because once you create one the band must be consistent with it. It is important to stick to being a heightened version of what the band really is, that way you don’t run the risk of moving away from their brand. The public tends to favour a more authentic approach to branding, as opposed to a commercial product that has nothing that rather represents the label than the actual band

Music isn’t everything in this industry and it is important to look the part when it comes to be an artist or part of a band. Many genres of music have a specific dress code that is very common. For example, the rock genre will heavily consist of leather and boots and pop will be very cutesy and fashionable. Whilst dressing to suit your genre can sometimes become stereotypical, it is also a way of making the band identifiable in that particular genre.

Bands can become tricky when trying to create an image that is uniform and identifiable and this can be hard when there is more than one person/personality.If a band consists of various strong personalities, try to embody them in one unique style. Allowing band members to use their own individual style, without fitting in with everybody else, doesn’t tend to work as the band then becomes a mismatch of solo artists. However, each member can have a unique detail that separates them from the rest.

For example, Caio wears sunglasses in every performance.


Below, is the band Castafellas, a band that formed in my school and still continues to perform together, from which we have taken inspiration for wardrobe.

http://urbandubz.com/ultimate-music-pr-guide/how-to-decide-on-an-image-style-for-your-band-or-as-an-artist

Stay Tuned.
Mari

Brand Identity

Sabrina and I decided that the best way to see how to we should represent the band is to first figure out their brand identity. We did this by creating a brand idenity prism.


"In order to become a brand with loyal following or how Kapferer says ‘passion brand’ or ‘love marks’, brands should not be just a name. Instead they should have a story or a deeper inner inspiration which connects to its consumers. Brands should have their own character, their own beliefs and their own identity."


We created the one below.

Physique: (the physical facet also comprises the brand’s prototype: the flagship product that is representative of the brand’s qualities.) Electric Gypsies’ logo is red. The red color was chosen because it is the color of  passion. Indicating that this band loves what they do. The color signifies strength, courage and power. Something that the band wants to represent and live up too.


Relationship: (Once the consumers build a relationship with the brand, the brand can demand consumers to do things which it believes in). The relationship between the consumer and the band is for it to be friendly. For the consumer to be able to relate to the band and its members. This is why Sabrina and I are leaning into creating a music video that shows their personalities. So the consumers can get to know the band.


Reflection: (a brand will always tend to build a reflection or an image of the buyer or user which it seems to be addressing). The specific characteristics of the target audience are those individuals who love classic rock. People who are full of energy.


Personality: (The way in which it speaks of its products or services shows what kind of person it would be if it were human). The band strives to communicate a brand that is engaging and different. The band wants to be unique and communicate a sense of being carefree and yourself.


Culture: (It indicates the ethos whose values are embodied in the products and services of the brand). The band wants for their audience to stay true to themselves. To do what they love, no matter what.


Self-image: (Through our attitude towards certain brands, we indeed develop a certain type of inner relationship with ourselves) The audience should see themselves as fun, carefree and feeling younger.

Stay Tuned.

Mari

How to Photoshoot a Rock Band

Knowing how to photoshoot a band is important in order to provide the correct exposure to an audience. The better the preparation the smoother everything will work out on the day of the shoot.




Here are some tips for band promotional photography

1. Meet the band before and get a feeling for their music: Use this meeting to identify the style of pictures they want to go for and what they will be using the pictures for.
2. Scout locations: Don’t be afraid to ask the band if they have a location in mind, ask your friends and family as well.
3. Find cohesive outfits for the band members: Try to get them to match the location and the style of the shoot. In some situation, you might want to go the absolute opposite way, but it has to fit the purpose. No one member of the group should stand out
4. Have a list of pictures you want to have during the session: You’d rather have a few sets that are well executed and some time left for improvisation than hurrying through your sets and missing some important issues with the lighting or positioning of the band.
5. Always be on the lookout for nice photo opportunities between sets: if the group is small enough you might get some keepers from these shots. A second shooter would come in handy here.

Here are some ideas of some pictures we'd like to get of the band.

https://digital-photography-school.com/11-tips-for-band-promotional-photography/

Stay Tuned.

Mari